Much of the work we do at Johnston Research is in the area of social marketing - striving to change people’s attitudes and behaviours. It is rewarding work knowing the material we are researching will help improve people's lives.
Working on 3 Minute Drill with RED The Agency is one of those projects you just feel good about being a part of and it is especially good knowing that the information we learned helped make the material impactful and motivating.
Johnston Research conducted a creative assessment to explore which elements of the creative material resonated with and engaged respondents to reflect on their own habits and behaviours related to fire safety.
During the focus groups, respondents reacted to TV, print and web-based material.
Watch this, and then go home and practice your fire drill!
Visit www.3minutedrill.alberta.ca to learn more.