Fort Edmonton Park is perceived to be a valuable City attraction and Edmonton residents have a strong sense of pride and ownership for the Park. We consistently hear from people about the personal connections they have to the Park and the value the Park provides to the City as a whole.
On behalf of the Fort Edmonton Management Company, Johnston Research conducted a public consultation project to gather feedback on the proposed long-term development plan for Fort Edmonton Park. The enhancements would take place over a five-year period and would be completed within the Park’s existing footprint. The goal of the proposed plan was to continue to tell the story of Edmonton’s history through the addition of new historical buildings, increased opportunities for interactions with Park interpreters, with new activities to view and experience in existing buildings.
Development plans generated strong opinions in the City. In order to give all Edmontonians a voice on this issue and to provide reliable, actionable research results, four engagement steps were conducted. Focus groups were conducted with current users and with members of the general public, a workshop was held with members of the Edmonton Historical Board and Edmonton Heritage Council, a general population online-survey was conducted with 400 Edmonton residents and a web-accessed survey was made available to anyone who wanted to share their opinion.
Research results summarized reactions and levels of support for the development plan, how the plan and its ultimate implementation would influence perceptions of the City and Fort Edmonton Park and how implementation of the plan would impact intentions to visit.
Click here to find out more about the development plans for Fort Edmonton Park and the future of Edmonton’s past. If you are curious about how Johnston Research results are presented, a copy of our report can also be found with the development plans.