Traditional Focus Groups

Focus groups are small face-to-face group discussions, usually consisting of 6 to 10 participants that fit certain screening criteria.

Benefits of Traditional Focus Groups:

  • Observation of non-verbal cues
  • Encourage participant interaction
  • Clients observe real time and can interact with the moderator
  • Moderator can work more effectively with populations that may have lower literacy levels or for whom English is not their first language